Privacy Policy

(30th July, 2015)

This Privacy Policy has been prepared by The Football Ground, a company registered in England and Wales under company number 9318864.

Registered Office:

97A High Street, Worcester WR1 2HW

We are committed to protecting and respecting your privacy, in line with the policies and procedures of our parent company, Burwell Web Communications.

This Privacy Policy relates to our Website at and explains how we use any personal information that we may collect about you when you use the Website.

By providing us with any personal information you consent to our processing it in accordance with this Privacy Policy.

If you do not consent to this Privacy Policy, please do not use the Website.


The Football Ground may collect personal information when you use our website at (for instance, if you submit feedback to us or register interest in one or more of our books). By providing us with any personal information you consent to our processing it in accordance with our Privacy Policy.

For example, we may use such information to respond to your feedback or interest. We will never share your personal information for marketing purposes with third parties without your permission.

We also use certain types of cookie to identify you and to personalise your experience when using our websites. For further details on how we set cookies, please see our Cookie Policy.

The information we collect from you

We may collect, store and use personal information when you use the Website. We collect any information your web browser sends us in the normal course of your use of the Website and by using the Website you consent to our processing it in accordance with this Privacy Policy. We may from time to time collect additional personal information (for instance, if you submit feedback or register interest in one of our books).

If you submit an enquiry or register interest in one of our books we will ask you to provide your name and email address. Personal information is information about you that identifies you personally and is not otherwise publicly available.

When you request a web page or any other content from the Website, it is usual for your web browser software automatically to send us your computer's IP address, software model and version, operating system, screen resolution and (depending on your browser) other details of the specifications of your browser, computer and operating system. Some browsers allow you to control such data. It is not usual for such data to contain your email address or other personal information.

We may retain correspondence with our users by email and post, as well as records of any correspondence by telephone.

We may also record and collect certain anonymous traffic data, such as pages visited, links to and from the Website clicked and services used within the Website. This information is not personal information and generally is not aggregated with personal information. We generally use such traffic data to improve our services to you and to customise and enhance your experience of the Website.


We may transmit cookies to your computer or other device that uniquely identify your browser. Cookies are small text files that (depending on your browser settings) are deposited on your computer's hard drive when you visit a site and may be sent back to that site when you visit again. Our use of cookies is governed by our Cookie Policy

How we use your personal information

We may use your personal information as follows:

• to provide details of new books to users who have registered their interest in these;
• to notify users of any changes in the services we provide;
• to answer questions and deal with enquiries received directly from users;
• to perform auditing, research and analysis in order to maintain, protect and improve or develop our services;
• to generate aggregate anonymised statistics;
• to ensure the technical functioning of our network;
• to protect the rights or property of The Football Ground or our users; and/or
• for any other purposes to which you consent.

If we become involved in any prospective or actual transaction with a third party relating to our company, our business or substantially all our assets, we may share your personal information with such third party. We will endeavour to ensure the confidentiality of any personal information involved in such transaction until (if at all) such personal information is transferred and becomes subject to a different privacy policy.

We may share your personal information if we believe in good faith that access to or use, preservation or disclosure of such information is reasonably necessary (a) to satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) to enforce any contractual rights that we may have in relation to the services we provide to you, (c) to detect, prevent or otherwise deal with fraud, security or technical issues or (d) to protect against harm to the rights, property or safety of The Football Ground, our employees or contractors, our business partners, our users or the public ("Necessary Purposes").

Information security

We take appropriate security measures to protect against unauthorised access to or unauthorised use, alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorised access to systems where we store personal information.

We restrict access to personal information to our employees who need to know that information in order to operate, develop or improve our services.

Unfortunately, the transmission of information via the internet is not completely secure. Others may intercept the personal information you provide to us, so any such transmission is at your own risk.
The Website is controlled by us from our offices in the United Kingdom. If you choose to visit the Website from outside the United Kingdom, you do so at your own risk, with the understanding that information collected from the Site may be collected, stored and used in a country whose privacy laws may be different from those of your home country.

Managing your personal data

We take reasonable steps to ensure that the personal information that we process is accurate, complete and current, but we depend on our users to update or correct their personal information whenever necessary.

When you use our services, we endeavour in good faith to provide you with access to your personal information and, at your request, either to correct such information if it is inaccurate or to delete it (unless we believe in good faith that we reasonably need to retain such information for any of the Necessary Purposes, as defined in the "Information sharing" section above). If such information is to be deleted, please allow three working days for this to take effect.

If you make a request concerning your personal information, we will require you to identify yourself and the information that you wish to access, correct or have removed. We may decline to process requests that are unclear, unreasonably repetitive or systematic, require disproportionate technical effort, jeopardise the privacy of others or would be extremely impractical (for instance, requests concerning information contained in back-up records). Where we process such requests, we will perform this service free of charge, except where doing so would require a disproportionate effort.

Links to Other Sites

Our Website contains links to and from the websites of third parties. If you follow a link to any of these websites, please note that they may have their own privacy policies and that we do not accept any responsibility or liability for those policies. Please check them before you submit any personal information to these websites.

Governing Law

This privacy policy forms part of our Website Terms. Any dispute or claim arising out of this policy and the use of your personal information will be governed by English law and the courts of England and Wales have exclusive jurisdiction to resolve any such dispute or claim.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. If so, we will post the revised version on the Website. You are encouraged to check the terms of such revised versions. If the changes are significant, we will provide a more prominent notice and/or email notification of the changes. Each version of this Privacy Policy will be identified at the top of the page by its effective date, and we will also keep previous versions of this Privacy Policy in an archive for your review. If you use the Website after the date on which this Privacy Policy has been changed, we will treat such use as your consent to the revised Privacy Policy.

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